To operate business profitably as a leader in specialty horticultural markets and related fields.  To conduct our business in an ethical manner on a national and international level.  To meet all our goals while functioning conservatively within our means.

To develop an organization that:

• hires qualified and responsible people
• invests in people and equipment for the long-term
• is open to new opportunities
• develops new innovative products

To maintain good relations with both our suppliers and our customers.

• To ensure that we have a broad base of suppliers and customers and that they have the opportunity to make a fair profit.

To ensure that our employees are treated fairly, rewarded well, and are only exposed to safe working conditions.

To provide quality service and products to our customers at a fair price.

To be conscious of the environment in all our actions.